So I was minding my own business yesterday and a guy named Rohan Ayyar emailed me a really nice letter about wanting to guest post on my blog. I said no (I always say no!) but we did get into a nice back and forth and come to find out he had a really good link to share with me. That sparked a bunch of link clicking that led me to finding the King of Link Building and now I will be sharing his posts out to my social networks…see how it all went down:
So this is how social media works:
- Rohan (who has a really cool list of free seo tools) sent me an email asking to guest post which led to…
- a rejection, but he sent me a really great link back to the post “Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building)” which led to..
- a link to the King of Link Building, Justin Briggs so I…
- added him to feed reader which I share with my 50,000 plus direct connections!
Now, what are our takeaways?
I DO think that reaching out to people via email with some forethought and consideration is effective. Rohan was great about the fact that I wouldn’t publish a post that would get him a link from my (pretty high ranking) blog. BUT because he sent me someone else’s link, and was nice, I gave him a keyword targeted backlink for no work, just because!
You DO have to produce great content that other people will like and share. It is very funny to me that this is such a key point in marketing. Before marketing was about telling people about you and then they bought. Now it is about helping them first before they want to hear anything about you.
Some of our clients and peeps want to know the ONE THING that they can do to gain social media success. That one post or video that will “go viral” and get all the hard work done at one time. That is just not how it works. You need to have LOTS of stuff out there that people can find, like, share and spread. Going for one big thing is a recipe for failure. Do LOTS! Start now!