Social media marketing is all about connecting with people on the interwebs, gaining their attention to talk or notice your “stuff” and then maintaining that connection through communicating with them, sometimes across multiple channels or social media sites.
First off, I just want you to know that for a public personality I am a pretty introverted kind of gal. I have a core group of friend-friends and a wide range business-friends who I have met through speaking, networking or from the internet through social media or my website.
I spend A LOT of time behind the computer doing work and then reaching out to talk and share on the internet. I write blog posts and post on Facebook, Twitter, Google+, LinkedIn and several other social sharing site, BUT those are things that I purposefully and proactively share.
What I am not so happy about is the inter-connectivity that many companies require. I was reading this morning and there was a really cool program that would show you your Google grade for your company’s name. While I could do that pretty easily by doing a search on the Google itself, it seemed like it would have some added functions that caught my eye…UNTIL they said that I had sign up through Facebook and hook it to my account.
Seriously? What does my Google search have to do with Facebook and why would I want to post those connections there? The developers have obviously jumped on the social media band wagon and are pushing for me to share EVERYTHING about every aspect of my life with my “friends”. Let me just tell you, my friend-friends know about what I do because I call, text, email or otherwise communicate with them, NOT in full view of everyone else on Facebook.
Now, I have to say that I am less snarky about things that connect to my Twitter, but still, why does everything have to be connected?
I am not a twelve year old girl who wants everyone to know that I like David Cassidy (the Justin Bieber of my time) on Spotify, I do not need stray and random strangers wishing me happy birthday through an app, and I don’t need the world to know that I am looking for a bumble bee placemat on Etsy.
I have started to boycott apps that only allow signups through social media. They don’t do it to make my life better, they do it so that every move I make on their app causes a subsequent notification on my (rather large) social networks, in effect endorsing their program.
I have a feeling that I am not the only one who feels this way and I hope that this will change over time. If I want to endorse something, believe me, I know how to hit the share button. BUT being forced to do social media marketing by companies with nothing more than an app is definitely not something I believe in!
PS – We do social media marketing for business clients and they often ask why they have to use their person as the face of their company. Sigh, it is because people like people better than companies, but it is getting harder and harder each day for me to justify why their online actions should all be fodder for the world to see. I am still a proponent of using social media to market your business, just not for having everyone seeing that you play Ninja Chicken when you take you lunch break!