SEO Tips…Taking Over A Long Tail Keyword On Google And Social Media

SEO tips abound AND I have heard recently that “SEO IS DEAD” – I put those caps in on purpose so you can understand how adamant the discussion is! That having been said, I think that there is definitely a place for SEO in social media as well as on your website or blog.

So first off, let’s see what term we are going to attack…there are a couple of places that I go to find this but first we need to know what we are trying to accomplish. You can do this two ways…if you have a product to sell, then you want to get a keyword (or keyword phrase actually) that will help you sell more of those. If you want to get more traffic to your website, then it behooves you to piggy back on a popular phrase you already have on your website!

While I target small business and entrepreneur marketing primarily, I do have a little niche in Realtor Marketing that I like to keep healthy. I started up this site when I was just getting out of real estate in 2008 and so initially the Google ranked me for that term and I have been successful at keeping that connection, even while building up more authority as an entrepreneur or small business marketer.

In this video we are going to look at the difference between picking low hanging fruit keywords (ones that compliment what you already rank for) or how to find new keyword phrases to be able to rank for and sell stuff.

So now we have a keyword we are going to look trying to rank for (pinterest marketing tips)…what can we practically do?

  • Should I send all the pinterest marketing tips traffic to plain jane marketingartfully.com or should I send them to my sales page for my pinterest marketing course (this is the one that I chose – Pinterest Marketing – Video Training Course)
  • Next I went to my Google+ account and plus-oned the page (I can do some of these things from the post with the likey-likey plugin thingy (YES that is the technical term!) I made sure to use the search term while plussing it… see the google post
  • Next on my SEO list is Pinterest. Now, Pinterest does show up in google searches BUT if you SEO your pin right it will show up in pinterst searches too so over to the pinterest I go! link to pinterest pin
  • Shoop, shoop, shoop on over to the Twitter to tweet with a #Pinterest #Marketing Tips – throw in those hashtags on twitter when possible!!! see the twitter tweet
  • Over to the Stumble Upon to link it up! see the stumble upon link
  • Ahhh the facebook….Facebook is closed system so I am going to try and do a note and see if that gets us anywhere with our pinterest marketing tips keyword! so lame…can’t make links but…here is the Facebook note link

SEO Tips - Taking over a long term keyword on google and social mediaNow, there are about a million other places that I could make a link….like YouTube (see the youtube video with the link back and the keywords here), Tumblr, Squidoo, etc…but as a start I think I have a good chance of something somewhere winding up ranking on this keyword on Google’s universal search! find out more about google’s universal search for small business.

So, hopefully I have made a good case for why you would want to use these SEO tips to go about taking over a long term keyword that could help you grow a certain aspect of your business! Google is important but so are the social media sites and even offline marketing and sales.

PS – If you got all the way down here I wanted to give you something a little more (more advanced and more technical!) If you noticed the link to the Google Universal Search post has keywords and is linking INTERNALLY back to post on my website…this is great for making google know what your site is about because YOU control the keywords!

PSS – If you knew that, maybe you don’t know yet that while naming your Pinterest boards is important, maybe more so is filling out the descriptions so you turn up in search well! Just sayin…:)

Tara Jacobsen, Marketing Speaker, Consultant, AuthorTara Jacobsen is the owner of Marketing Artfully, a marketing services and consulting company focused on small businesses, entrepreneurs and Realtors. Find out more about her Small Business Marketing Services today!

Comments

  1. says

    Wow, this site is a lesson on content.! I really appreciate the ideas you are showing on many of your pages. I must look into Pinterest, you have tweaked my curiosity. Thanks so much for all that you are sharing on your site.

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