Time management and goal setting time is here again! We are coming into the 4th quarter of the year and with just three months to go, we need to all be looking at our calendars and planning out what we hope to accomplish over the rest of 2012!
First off, let’s talk about what you are selling, is it a product or a service?
It is so funny to think that if you are selling a product, the rest of the year HAS to be about putting money in your pocket. Black Friday (the day after Thanksgiving) is typically the time that the big retailers “go into the black” sales-wise and the rest of their profits come from the end of the year. If you are a product kind of kid, make sure that your ONLY goal is to sell, sell, sell. Some things to consider….networking and in-person events will tail off after Thanksgiving…heck, who are we kidding, they will probably peter out right after Halloween so get out there for the next six weeks and show your stuff in person!!!
If you are a service seller, make sure you have sales goals early in this quarter and then a solid plan as to what you are going to produce and have in place so that you can hit the ground running January 2 when everyone else is just thinking about getting back on the treadmill.
Okay, let’s call a spade a spade, we all look forward to the holidays as a time to spend with our friends and families. The lure of shopping and decorating and parties is siren song that is hard to resist. If you have ever been to my house, you know it takes about 4 days to get all the decorating in place and to have everything ready to go for when my Daddy comes to visit.
I tell you this not because I want to brag about my FABULOUS decor (okay, just a little), but to show you that I am not all nose to the grindstone ALL the time. That having been said, I cannot afford to take off two months. Not only would my pocketbook suffer, but the three months that it would take to get going again would be practically un-overcomable!
One of my coaching clients said it perfectly yesterday, “It’s a tossup, but I am trying to juggle husband, work, my family etc. The calendaring is really helping me to see how little time I do have to work. So I must really make that time pay off.”
WOW! So proud that I am getting tingles!!!! You CAN have a fabulous life and a fabulous time, BUT if you are in business you MUST also make time to make money or you will soon be out of business.
So here are some concrete things to do TODAY to get your business in order for the rest of the year…
- Sit down with a calendar and mark all the things you have until the end of the year. Put your personal stuff in first. Have to pick up your Daddy at the airport, mark the rest of the day OFF. Setting up the tree the day after Thanksgiving, give yourself a break and mark the day OFF.
- Now that you have all that filled in, go back and figure out what you need to do to make that time off available! I do blog posts for our clients on Mondays. The Monday before Christmas is Christmas Eve and I guarantee you I will NOT be sitting doing blog Monday. That having been said, I had to put 4 hours in on the Thursday BEFORE to schedule them out. There will be NO wiggle room. I will have to sit my butt down in the chair and crank them out. Get an invite to a party that day, NOPE, can’t come because I don’t want to mess up Christmas Eve with my family! It’s all about choices!!!
- Next put in all your obligations that you have. I have speaking events and networking that I have to attend. I have classes that I teach in person and online. Those all have to go in there.
- Now I need to see what I have identified as items I want to have done before the end of the year. For my business it is a robust Hospitality Marketing program, my book finished and some info products done. Because I will have free time when everyone else is flitting around, I am going to crank these out and win the day BUT I have to have them in my calendar or they will be wishes, not goals!
So hopefully that helps light a fire under your ass and gets you thinking about what you need to do to finish the year strong. If you need some help getting this in order, I have a one hour marketing consult that REALLY does help!