I have been on small business marketing training seminars that talked about using product reviews to get more traffic and increase sales. I admit it, I just could NOT get my arms around how actual small business owners would use these (I can see how spammers or one hit wonders would use them for quick hits, but not real business owners!)
So today, I figured out how using video reviews could actually work to generate traffic and sales for small business marketing…BRILLIANT!
The Back Story…And The Ways That This Works…
I have been doing paper crafting things like coloring, stamping etc. for a little while now and am looking for some tools to make my job easier (cutting little pieces of paper is not my sweet spot).
Step 1 – So, I was on the YouTube looking up how to do cutting and I found Sizzix Big Shot as a recommended product…
The person making the video I watched might have missed an opportunity to sell me one of these bad boys, had she directed me to HER website with an additional post and video I might have bought through her affiliate link. As it was, I had to go to the Google to research what a Big Shot was and…
Step 2 – Who pops up but Amazon?
Go figure. Their site is HUGE, their web score is great…SOOO many people use it. As small business owners we could never hope to get even a tiny portion of the traffic they get a day! So I found the machine and there were reviews done by users, one of which was a video review by June Campbell…check out using video reviews in action
Step 3 – She has her web address at the end of the video…
Now, one important thing to note about June’s review is that it was NOT a sales pitch. It was a 7 minute long, how to video that showed how to use this product, with a TEENY WEENY little reference at the end to her website.
Please, please, please also notice that it is a simple video. It is not production quality or perfect. SERIOUSLY, NO ONE WANTS TO WATCH COMMERCIALS anymore, that ship has sailed. They would rather watch real people doing real things than have a slick, professional, TV quality video (stepping off my soapbox now..:)
Step 4 – June sells videos on how to do scrapbooking…BRILLIANT!
So when you go from her review (which has 37 thank you comments itself) to her website…which sells an information product teaching people how to do things WITH the product, she can sell you something…the heavens part and it all makes sense!
Video Review Examples
Okay people, I am not great at making things up so I need some help, put your product or service in the comments and I will see if I can come up with a video review that you could with a complimentary product! Here are a couple to get us started…
Bookkeeping Services > QuickBooks review (there are no video reviews at this time) > Sell your quickbook services by having additional how to videos on your blog!
Craft store > Reviews on EVERY product you sell in house that is on Amazon or Google Product or anywhere else with lots of traffic that allows video reviews > sell locally using the power of Amazon