Growing big lists is not hard…it just takes some time and effort (sorry, I know that is not as fun as the title sounded BUT might as well get it out of the way at the start!)
So here are my tips for growing big lists, in no particular order:
It Is Just Like Kindergarten Valentines – Everybody Gets One
I talk to lots of people who are proud that they know everybody on their Facebook list. They have real connections with them and feel like they are “real” friends. Growing big lists means suspending that model and feeling like everyone is a friend, whether you know them or not.
Here is my plea for considering this! I have “friends” on Facebook who I have never met, who came to my Christmas party at my house because I invited them. Now you might not want the general population dropping by, but I have tens of thousands of connections across the internet and have NEVER had someone take advantage of the fact that you could find me in person if you wanted to. (one note – I have a house full of people and animals PLUS a six foot six bear of a husband, if you are a single gal, you might want to be a little more careful than I am about publishing your info)
Also, it is not an all or nothing thing…you could keep your Facebook sacred, but grow big lists on Twitter or LinkedIn. Just because you decided to use one for “real” communication does not mean that you have to do that over all your social media platforms.
Also, stop worrying that you will “friend” or “circle” unsavory people. I have unfriended people who spam me, taken porn people off of my Twitter and blocked people who do not add to my general well being. I just take the stance that you are a “friend” until you prove otherwise!
This picture is of me dinking around on the Google Plus this morning. I thought, huh, wonder if I could find an easy way to get some media contacts. I searched and found two neat sites (Circle Count and G Plus Search). From there I searched and found a place that had some media contacts and then another place with some more. BINGO! I made a circle of newspapers.
So what am going to do with a circle of newspapers. I really don’t know right this minute but here is what is going to happen (I guarantee it, I have done this before and the best predictor of future results is past results).
- Some of those newspapers will follow me back! I have 72 and will get at least 10 percent of them that will check their followers and find my cute taradactyl picture and follow me back after seeing I am a real person (note, you can’t just put up a profile and leave it at that).
- Then, people who circle them will check and more people will circle me because I follow a newspaper they like.
- Eventually google plus will open up their interface and someone will make an auto follow tool that will check who people follow and suggest me because I am on a list.
- Rinse and repeat.
Seriously, that is my plan? Yep. It would be GREAT if I could just get everyone in the universe to follow me like they do Ashton Kutcher or that dark haired girl who got married and divorced really fast, but that is not going to happen. I am just a schmoe who likes marketing and small business so the universe is not anxiously waiting to hear my every word. I have to get out there and hustle to find them first so that they can find out how cool and rocking I am!
Again Kindergarten Rears Its Head – Share Your Toys
This is a biggie – you have to stop worrying that people will steal your stuff or use what you have before you do! So what did I do with my circle of newspapers? Did I:
- A – Hoard it, wringing my hands together and chuckling that I have something and no one else can have it?
- B – Send it to one friend who like a lot and who I know will get a kick out it (this happens sometimes)
- C – Post it on the interwebs so anyone in the world could copy it and use it – DING DING DING – we have a winner!
When I was realtor (for about 10 minutes), I got to a lot of sales doing a community newsletter. Because of that, real estate offices asked me to come in and teach THEIR agents how to use a community newsletter to get more listings (these were offices in my marketplace). I did, going so far as to give them a copy to take home and use at will. To this day, one agent has used that same format and gotten great results. SERIOUSLY, I gave out about 600 copies and one person used it.
If you share you things, people will like you. If people like you, they will share their things with you (I have a 100 Free Marketing Ideas handout I have made 1,000′s of dollars from and I never have to look for new free things, people email them to me!)
The Wrap Up
So, when you want to grow big lists, be nice, share your things and like other people. Pretty easy peasy!