Social media marketing mistakes come in all shapes and sizes but one the major pitfalls is have a (REALLY) bad start! This paired with having your security settings dialed so far back that no one can see anything will really hurt your social media marketing efforts!
When you first set up your accounts, they want you to use a photo of yourself, an avatar that you use frequently (like I do) or even in a pinch your company logo.
If you have no photo uploaded on your profile, you will show the default for that website (this picture is of my FourSquare account and the people who want to be my friends). If you were looking at this, what would your impressions be? I connected with the happy gentleman, Robert B. and did NOT connect with the one that was blatantly marketing their logo (badly) or the two people who didn’t bother to have a photo or even a bad logo.
Facebook and photos. Okay, we have LOTS of clients and many of them do not want to use their own photo on Facebook. They use a picture of their dog (strange), a picture of their child (creepy to be friending a 5 year old), a quote or other things that give no indication of who they are. BELIEVE ME, I hate every photo ever taken of me so years ago I started using an avatar of me for everything. Not the best answer, but at least branding-wise I am consistent and there is a human face for people to gravitate towards.
As you see in this picture, the two top people did not have a photo so I did NOT “friend” them.
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People who are approving your friend requests make these types of decisions in a split second, one at a time so Step 1 – make sure your social media profile has a photo, preferably of a person.
Starting Your Social Media With No Info
Okay, this one really hit a nerve with me for the blatant problems I see. While his identity has been hidden to protect him, I do not consider him innocent of the crime of bad social media!
- First off, he looks like serial killer! The picture taken from his computer with the light behind him is TERRIBLE and threatening!
- Secondly, he hasn’t added any posts before circling me so there is no reason for me to add him to my circles (a real missed opportuntity)
- Finally, I checked his about us page and there was nothing on there except his home town – fail
Okay people, I have been doing this internetty thing for a while now and was fortunate to start early when it didn’t matter if you posted good stuff or had good pictures or even that you were interesting, but times have changed and you have to put at least a little effort to get any results.
Social Media Marketing Mistakes – Bad Privacy Settings
I KNOW you have heard all the “stranger danger” talk on the Facebook about how if you don’t have all of your privacy settings dialed back to the nth degree murderers and thieves will be able to steal your identity, plunder your home and ravish your wife.
Okay, a little dramatic but seriously, the other day someone sent out a “DANGER, DANGER” message that people could see your phone number on Facebook if you didn’t set your privacy right. Okay…my phone number is on my website, my business cards and my marketing materials. Having some Facebook people see it too is not that big a deal. (in fact I wrote a whole post about this you might want to read Small Business Marketing and Facebook Privacy Settings if you would like to find out more)
Seriously, does this lady think that I will just approve her friend request with knowing anything about her. No hometown, no interests, no work, no nothing? NOT!
So in conclusion, don’t be “that guy” and make these social media marketing mistakes. If you are using social media for your small business, make sure you take a little time, look over your stuff and see if you need to make some tweeks to increase your effectiveness!