Your small business marketing efforts can sometimes get you down. This post is a rah rah effort to keep you moving forward and to keep those gremlins in your head down!
My small business marketing gang contains small biz owners, mlm-ers, realtors and even online entrepreneurs. While these are all different kinds of companies, the same fears, anxieties and doubts are shared by all!
A CONFESSION – I am marketing energizer bunny kind of gal. I love learning new things and trying out new techniques. That having been said, learning how to do new things is scary for everyone and I do not always get going while singing “The Hills Are Alive With The Sound of Music”. So our first bullet is….
You Avoid Learning Small Business Marketing Because You Think It Will Have A Steep Learning Curve
I have to say that I took class in welding once and it DID take about 6 weeks to become good at lining up all those little gray beads of metal. I also got a college degree on the 10 year plan. Those two experiences aside, gotta say, every other thing I have ever tried, I OVER-ESTIMATED how long it would take to learn!
Set up my first Facebook Page (17 hours in my mind, about 20 minutes in actuality), making movies for my membership site (3 weeks, actually took about one whole day), getting my accounting under control (YEARS in my mind, about 3 hours in real life).
If you are avoiding doing something new because you think it will take forever to learn, do one of two things, either start it right now and try or get coaching or training on how to do it. Most things you need to know marketing-wise are in our DIY Small Business Marketing package OR you can do a search on YouTube.com and find out how to do almost anything!
You Are Worried Small Business Marketing Will Take Up All Your Time
There are two types of these worriers, ones who KNOW they hate marketing and will never do it and those who secretly love marketing and worry that they will spend all their time doing that and never sell their own products again.
Marketing is like every other task for your small business. NO ONE likes doing their books, but is a necessary evil in order to keep the IRS off your back. NO ONE likes making phone calls, but even I have to pick up a phone and follow up every now and then. Marketing is just another task that you either need to buck up and do or outsource to reputable marketer with a plan.
The last bullet is a two-fer…
Small Business Owners Are Afraid of Failure Or Of Not Getting Good Marketing Results
I was talking to one of my favorite humans on the planet this weekend. We have been talking for over a year about getting him on the internet so that he can grow his business. Come to find out, he is afraid that no one will read his stuff. Sigh. It is true, at first you may be writing blog posts only to yourself. You may feel a bit like shouting “is anybody out there” and hearing it echo back.
NO ONE has ever started anything ever with a huge following. Apple spent the last year building up excitement about their table computer, they did not wait until they were sure that there millions of people out there already convinced. I watched a fellow who was a part of a REALLY big real estate company leave and then re-grow his own following elsewhere. It was not fast and he had help along the way BUT he did it.
Start today. Do not worry that anyone will read what you are going to write. Write from the heart and I guarantee some people will find you and like what you have to say.
Start today. And tell it like it is. Do not sugar coat it so that you do not offend someone. It does not matter if you have the most vanilla stuff out there, someone will be offended so you might as well be genuine and talk about whatever you like.
Start today. Learn about something that scares the bejesus out of you. Get a book from the library or download the audio book or hire someone to teach you. Stop being scared and be BOLD!
Start today. Take a chance on something marketing-wise that is low cost but big reward. Some suggestions are to grow your lists for Twitter or Facebook. Add 100 people to your email list. Go to networking and meet 20 new people. Start a blog. Do something – TODAY!