Affiliate marketing is a topic that comes up A LOT in my world. Bloggers are often affiliate marketers and I have just one word of warning for them. Make sure to follow your passion!
Many of the small business blogs that we develop are for affiliates. Oftentimes they have picked a topic that is “hot” by doing research on trends and search volume. I have done that in the past. Sigh.
Every time I have made the decision to do affiliate marketing with no passion behind it, I have petered out early. Now do not get me wrong, passion comes in many forms and it is easy to find a way to monazite your passion but pick your topic wisely!
The benefit of doing an affiliate blog with a hot topic is that you have the opportunity to get fast money. There are serious downfalls also:
- AFFILIATE MARKTING COMPETITION – this is a biggie. If you are not serious about spending some major adwords coin on keywords, you are probably not going to see a huge amount of traffic right off the bat. Make money online is a great niche but the cost per click is about 3 bucks. Not cheap.
- AFFILIATE BURNOUT – I can tell you unilaterally, if you are not at least somewhat interested in your category you will come to hate it more than life itself. I keep reading about fishing, lures, tackle, etc. So when Christmas rolled around I figured it would be a great idea to have a list of presents for fishermen. Argg. I HATE fishing. It took me 10 times as long to research fishing presents as it did for me to research crafting presents (I like crafting) since I had no background other than having fished 30 plus years ago with my grandfather.
- ORGANIC KEYWORD COMPETITION – Now I am HUGE proponent of picking big keywords and having a long term plan for ranking well for them. That having been said, if this is just a little affiliate blog without tons of content, you will struggle to beat the established players in your niche market. If your category is not your passion, coming up with content or even content ideas will be a struggle.
So how do you make your passion pay? If you are a passionate green living nut, find a product or service to sell that goes along with your lifestyle, DO NOT pick something because it is hot. Today on clickbank the top selling product seems to be SatelliteDirect – Highest Converting Tv To PC Product. That is SO not a green item and would not be a good fit.
I was “watching” Seth Godin’s ebook the other day over at Vook and he talked about the farmers market Zeitgeist. Now the farmers had no way of knowing that eating well would be coming back into vogue BUT they had the products and systems in place to serve foodies when it did! Pick a topic that is trending but not super hot and then build a destination for people to come to.
Cathy over at Copy Cat Copywriting had a great post the other day about online marketing and picking a buying niche. It is SO worth a read!