Small Business and Entrepreneur Marketing Do what the fast kids do

Small Business Owners and Entrepreneurs can feel like it is hard to get wind in their sales for their marketing efforts in today’s economy! Well I heard the magic words yesterday for how to get those efforts going again…:)

Small Business and Entrepreneur Marketing
Skittles the Sailor
My friend (Dunedin Realtor, Deb Ward) sends her child out in what looks to me like a bathtub onto the gulf of mexico, into freight line sailing channels and generally assumes that the training he gets will assure that he comes back. Well yesterday I attended my first sailing class to show solidarity for Skittles the Sailor. While most of the class sounded to me like the teacher on Charlie Brown, wah, wah, wah, the coach speaking said something that really hit home for me.

If you are having trouble getting your boat to go, just copy what the fast kids are doing.

Holy cow! That is great advice for kids and also for small business and entrepreneur marketers!!! We all know someone in our town or industry who seems to really be doing great things. For me it is Gary Vaynerchuk who has a best selling book, gets paid gagillions for keynote speeches and who loves what he does every minute of the day. For you it may be the Doctor who isn’t sitting there whining about how bad the economy is, he is out there with billboards and print and a great website – taking over market share that he will never lose once the economy starts getting more on track.

Now I am not a proponent of plagiarizing anyone, BUT you can definitely keep an eye on the competition to see what they are doing. OR do a search on the Google and find out what the successful florist in the next town over is doing that you could copy and generate more sales for your business. OR copy the fancy New York City business that is paying the super big bucks to Madison Avenue advertising agencies to get great ideas.

Whatever you do, sitting there with no wind in your sales is not an option if you want to keep your doors open. Get out there TODAY and copy what the fast kids are doing!!!

Tara Jacobsen, Marketing Speaker, Consultant, AuthorTara Jacobsen is the owner of Marketing Artfully, a marketing services and consulting company focused on small businesses, entrepreneurs and Realtors. Find out more about her Small Business Marketing Services today!

Comments

  1. says

    Skittles the Sailor did it too! He did what the fast kids do for the past couple of years, while learning to sail and he just received an invitation to join one of the most competitive Sailing Teams in the Country! Team FOR is a focused, Coach driven team with highly motivated, talented hardworking kids performing at a high level both Nationally and Internationally in the Opti Class! So he goes from being fast at one level to being a beginner at a faster level, now lets watch him do what best fast kids do! Its all about the ducks and the eagles. I am all in favor of the eagles!

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