Facebook Marketing Getting Personal

Marketing Artfully was recently featured in New Business Denver for social networking (more about that coming later!) I have been getting some great questions about Facebook from the readers and when I answer them I will share with you, my loyal readers. The first question is one I get A LOT, can you keep your Facebook personal profile separate from your Facebook Business Pages? My question back is, should you?

Here is the question…

I just have a question for you – you recommend joining facebook, but you specified NOT to create a business account. I already have a personal facebook account that I’ve been intentional about keeping separate from my business. Can I create a personal account for my business instead of a business one- how do I go about this? I’m feeling so confused!

Facebook’s terms of service say a personal profile needs to be a human and that each human can only have one personal account. So in my case I am one human (www.facebook.com/tara.jacobsen) with one personal profile. Right now I have 1,532 “friends” of Tara Jacobsen. You should absolutely NOT set up your business as a person since it is not a human…:)

Facebook allows you to set up multiple Business Fan Pages, so since I have multiple sales channels I have one fan page that is my Marketing Artfully general fan page and one that targets Realtor Marketing. I also have ones for my other interests like Western Decorating and Photography Marketing, but since those are more personal passions I don’t spend as much time on them.

Now to be totally honest with you, it is VERY hard to find out that my pages are associated with my profile unless I deliberately try and show people. I can share my page posts on my personal profile BUT it doesn’t do it automatically and I don’t share every marketing post with my general friends, just the ones that I think will benefit the general population.

So if you are concerned that your “friends” will be inundated with marketing messages from your business page you are wrong. That having been said, it is VERY hard to get fans for your Business page if you are adamant about not combining the two pieces. It is SO much easier to make friends than fans and many times your friends are aware that you are passionate about your business anyways and probably would not be surprised to know that you like things related to your profession.

Hope that helps clear up some of the questions. My take on it is that the line between your public and personal lives are blurry anyways and the internet has made that ever more evident. If you are going to be successful marketing your business with Facebook I would just hang your love for your business out there and let the chips fall where they may. My husband (a programmer and FABULOUS photographer) keeps threatening to “unfriend” me because I talk about marketing all the time!

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Tagged as: facebook, facebook marketing, realtor marketing, small business marketing