I am as afraid of government agencies as much as the next gal but I have to say that the new FTC Affiliate Link Disclosure non-guideline threat has definitely set me off! Admittedly I am a professional business woman who should be able to comply with a modicum of dignity, but that just isn’t the case…
My FTC affiliate disclosures started off relatively tame and somewhat coherent:
the link to the flip camera is an affiliate link – if you would like to purchase one of those without using my link, search for flip at your favorite online retailer…:)
The next one got a little more specific and consistent:
There are affiliate links in this post that if clicked will result in me getting a little bit of money. If you would like to avoid giving me a little bit of money, type in the URLs manually…:)
Finally I noticed my FTC Disclosure yesterday entered the realm of the ridiculous!!!
I have literally millions of affiliate links in this post (okay, like 4) and some links to my friends websites which gives them google juice. Oh, and I made a link to my website and blog design site in case you want to buy a blog before the prices go up! Soooo…if you click on some of the links in this article I may make a little money, if you rather I didn’t, type in the URL manually!
I AM sure that it complies with COMPLETE disclosure but now may be bordering on the out of hand! If anyone out there knows about a disclosure 10 Step program, please email me the URL!! For a grown up take on FTC Disclosures please visit Scott Fox.com!
On a side FTC Disclosure note – do you think that if I was consistent Marketing Artfully would start ranking well for my disclosure text rather than my target keywords? I think I will continue to change it around to avoid that.
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I think people who are operating in an open and honest way should be fine – however it’s good to know what the rules. I hope it keeps the wild wild west of the internet less spammy – I think it’s a good thing!
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