Outsourcing is the new black!

So you are considering outsourcing some of your tasks – YAY YOU! Now that the rah-rah is out of the way, what kinds of tasks can you honestly get off of your plate and onto someone elses? One last thing, outsourcing does not always mean sending your work out of the country, just remember that because the standard of living is lower elsewhere, sometimes it just makes sense for certain tasks!

So what do I outsource?


Outsourcing Administrative Help – For any of you that read my blog regularly, you know I use THE Shell Marketing Manager for email database updating work and managing my schedule and clients. Michelle is in the US and very selective about the clients she will take so I am assured that my clients will be handled with the utmost care. She also does phone calling for me – after having had a bad experience previously, I am VERY careful about who I give my database list to call on my behalf!

Outsourcing general admin help that can be done not on site, I generally check first at oDesk . They offer all kinds of support and manage the workers so that you can be sure that you are getting work for the time you paid for! They are good for non-client contact work like submitting my websites to places, posting content to my niche blogs, basic admin tasks AND most don’t need to be hand held through the process because oDesk tests them first…:)

Outsourcing setting up my speaking events – I let Amber from Your Marketing Voice (online and offline networking) handle advertising my Denver area monthly internet marketing training events. She handles setting up events in Facebook, finding a place, answering attendee questions and so much more. Great speakers are not necessarily good admin people – don’t let people fall through the cracks just because you don’t follow up!!!

Outsourcing Blog Writing – I NEVER let anyone write for me for Marketing Artfully as this is my main blog, that having been said, I do hire writers to write articles, blog posts and free website content for some of my other web 2.0 properties. For cheap writing I use http://www.need-an-article.com/ and have been VERY happy with the results. I have to tweek it some to make it great but it is SO much easier to edit than to have to come up ideas from a blank screen. For content that I can just plop in there without having to worry I use a couple of different US based copywriters who I like very much!

There are people I outsource my technical problems, my accounting and also people I outsource my cooking too (LOVE that Colorado Home Chef..:) ANYTHING you do not like, have time for or do not know how to do is fair game! Find someone to help and get going working on what you ARE good at AND if the first one doesn’t work out, do not give up – try again!!!

There are affiliate links in this post that if clicked will result in me getting a little bit of money. If you would like to avoid giving me a little bit of money, type in the URLs manually…:)

Tara Jacobsen, Marketing Speaker, Consultant, AuthorTara Jacobsen is the owner of Marketing Artfully, a marketing services and consulting company focused on small businesses, entrepreneurs and Realtors. Find out more about her Small Business Marketing Services today!

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