How to make hyperlinks
One thing most small business marketers avoid learning is how to make hyperlinks into your blog comments, facebook pages or anywhere else they are most beneficial. I am not sure why this is so intimidating but we are here to fix this!
Hyperlinks are the words that you use to link BACK to your website. They help to tell google and the other seach engines what you site is about. Many small business owners use their company name to link to their website rather than keywords that would be beneficial to their website or blog.
Instead of linking “Marketing Artfullyâ€, I link “small business marketingâ€. For realtor marketing it is better to link “dunedin real estate†than to link “Deborah Wardâ€. Make sure you know your keywords and link those instead of your website address or name!!
I can almost guarantee that you rank in the first couple of positions for your company or personal name – it is not hard to rank for this as almost no one else is competing for that!
Here is the code to use to write a hyperlink OR use the editor in your blog, website or even MS Word and paste it in…
<a href=â€http://yourlink.comâ€>Keywords go here</a>
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Small business owners who have not yet invested in their own websites should check out Office Live Small Business. It’s template-based, so you don’t need to know or learn how to code, plus it’s extremely inexpensive. Remember that you get what you pay for with free website building services—someone else’s ads all over your site. Office Live Small Business is ad free.
Check it out at http://www.smallbusiness.officelive.com.
For great tips and conversation about running a small business website, join the community over on the Office Live Page on Facebook: http://www.facebook.com/officelive.
Cheers,
Kate
MSFT Office Live Outreach Team
Hi Kate! Thanks for the info – we recommend that people get a blog (like this one) and then point free websites like officelive back at it, I have officelive on the list that I recommend to clients…:)
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