The Power of Your Lists – List Building for Businesses

There is power in having lists of people who are interested in what you have to say! It used to be that you had to spend thousands of dollars to have access (one time) to a list that someone like infousa.com had, and the people on the list didn’t even know you. That is SERIOUS cold calling and is SO not for me!

Today’s small business owner can build their own list super easily and for VERY little money!

BUT you are going to have to give up the feeling that you can can control your list(s). It used to be that I had one list – my newsletter subscribers. I DO have control of that list. I send out bi-monthly newsletters with marketing information and have a VERY low unsubscribe ratio because I deliver EXACTLY what I promised when they signed up! That list comes from having a blog and a newsletter signup (if you are brand new to blogging and want some help setting one up we have small business blogs for sale!) The newsletter signup is done through my database and is a little more convoluted, although Constant Contact does make it much easier to grow a email newsletter list.

Super Easy Ways to Grow Other Contact Lists

Nowadays, it is easy to grow lists all over the internet. I consider these to be my micro-lists and point them all back this blog with almost everything I do. Now that micro-list moniker doesn’t mean that they have fewer people than my “real” email marketing list – in fact my Twitter list has over 1,300 people on it today. What I do mean is that my influence on that list is smaller. They do not anticipate contact from me the way my email list does. They come and go more easily than my email list does. That doesn’t make them less important to me, just different.

Here are some of my list places:

  • Twitter – ABSOLUTELY the easiest place to grow a list. There is LOTS of following over there and now that I am driving people from Twitter to Facebook, I feel like I am accomplishing something! Find out more about How To Use Twitter For Small Businesses
  • Facebook – It is easy to grow your list on Facebook too! They are called “friends” and to start get your real friends, then their friends, then people who share your interests. Want another friend? Add me on Facebook!
  • LinkedIn – I think the hardest place to grow a list BUT worth it! You can join groups that allow “open networking” where you can add people.
  • Meetup – These are people who like to meetup with me in person (I like that!), you can email these people ONLY about the meetup that you are involved with, nothing else!
  • Individual Groups and Communities – I belong to Iwomanlife.com and freeenterprisewarriors.com and activerain.com where I have communication opportunities with other people. I will say that I have not had the success with these media that I have had with the big three (Twitter, LinkedIn and Facebook)
  • Smaller Sites – I have people that follow my youtube.com updates and who are on mybloglog.com. Some people follow my digg.com updates. All these things are bonuses that come from things I do anyways and are never going to set the world on fire but it all adds up!!!
  • Feedburner - Last but not least, Feedburner sends many of you updates when I post to this blog. Some of you get them on a reader and some get them via email. However you get them, thank you for reading!
Tara Jacobsen, Marketing Speaker, Consultant, AuthorTara Jacobsen is the owner of Marketing Artfully, a marketing services and consulting company focused on small businesses, entrepreneurs and Realtors. Find out more about her Small Business Marketing Services today!

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