Join Twitter and get a tons of money, be a Facebook user and get a million clients, get LinkedIn and EXPLODE your business, or build your blog and get a gagillion readers!!! If that is how you think it works then this is probably not the post for you! You WILL be disappointed. Using the internet is just like real life, getting new customers and growing your business is hard work.
So how can you REALLY get new business on the internet using blogs and social networking? I am going to tell you some stories from my experience, you can then extrapolate them to your business!
GETTING AN INTERVIEW WITH WOMENOF.com
So I blew into town (Westminster, CO) with my marketing roadshow and decided to re-build my marketing business here in Colorado. To meet people I joined the Elle Group – a networking group for small business owners. I have met close to 100 small business owners face-to-face thus far. At one of those sessions I got invited to another networking session and said “yes I would go”. I met a girl named Tara there who is big on Facebook. I became her Facebook friend.Â
that is the first online thing – you CANNOT grow your business sitting at home in front of a computer, sometimes you have to meet humans!
She posted a message telling us to ask about marketing opportunites with WomenOf.com. I asked. She had a fellow call me and, long story short, I am being interviewed for an online video on Monday! WHOO WHOO – how fun!!! The three pivot points in this story are “friending” Tara, being open to talking with her about opportunities and having a great blog. When they went online and checked me out to see if I should be interviewed, they found this blog and validated their decision because of the information that I have here about marketing!
GETTING BUTTS IN THE SEATS AT MY EVENTS
When I speak I like having humans there! In the past when I wanted to invite people, I would make a flyer, send some emails and wonder if anyone was showing up.
Now I use Facebook and LinkedIn to send a messages about my event to people who are my “friends” or “connections”, who have already raised their hands and said they are interested in hearing from me. The amazing thing to me is that is just the tip of the iceburg! Once a person who is in my sphere accepts, the programs tell everyone in their sphere.Â
Last month I taught Social Networking in Clearwater and my buddy Brian P. Forrester, the mortgage man, said that he was going to be coming. One of his connections saw that and came too! It was amazing that on a Wednesday afternoon in Clearwater I could get about 25 people into a room to hear me speak!Â
So what is the moral of the story? Social networking will not make you a galillionaire overnight. You will still have to network with humans. BUT there are tools out there that exponentially increase your message and if you are not taking advantage of them, you are leaving business on the table!
Want to save yourself time getting started? Check out our social networking how to videos!