Successful entrepreneurs come in all styles! Donald Trump is RUTHLESS, Martha Stewart is OBSESSED and my all time favorite Seth Godin ALWAYS tells the truth. Even when it is inconvenient! I read a recent post he had that talked about how what you say, what you do and who you are should all be the same thing. I AGREE!
In the new world of the interweb, it is easier than ever to find out if someone is trying to “SELL” you something.
I overheard a funny conversation the other day at networking where two women were talking about the difference between a seasoned insurance salesman who takes the time to find out what you need and the rookie who jumps on you and says you need what he has to sell!
As many of you know, I recently moved from Florida and down there Brighthouse Cable and DSL has ads all over the airwaves with the tagline, “It’s All About You” which segue right into the same old marketing. Someone must have told their advertising agency that this is the new important thing, without telling them to fix their customer service department. Here is Broadband Reports, a stand alone website that allows users to review Brighthouse. Overall the service gets an OK but everyone had trouble with Tech Support. So Marketing gets more and more customers who leave out the back door because of poor service.
As a successful entrepreneur, I will tell you that the most valuable thing I have in my business is my reputation for always telling the truth! I never recommend a service or group that I do not believe will benefit either an individual or my online social networks. I never spam. I never try to make a quick buck just because I have a list of people I can email to.
You shouldn’t either. You shouldn’t sell something to someone that you know is not a good fit. Your prospect can tell in a heartbeat if you are talking with “commission breath” and will run from you and never look back. Instead, what if you tell the truth, say it won’t work for them AND THEN get 3 referrals for people it might work for?!?!