Social Networking, Blogging and Sanity

How do you keep up with all your social networking and blogging? I use Facebook, LinkedIn, Twitter, digg, Plaxo, Thrive Contact System, Marketing Artfully and Active Rain often. It drives TONS of traffic to my websites, adding more people to my email database which means more people to talk to about my services and speaking gigs!

Here are some of the easy things I do to make all of that a little easier – commonly known as a system!

SOCIAL NETWORKING
It is VERY fun to watch what your friends and business associates are doing and finding new information on social networks like Facebook, LinkedIn, Plaxo and Twitter and I check most of these once or twice a day. BUT if you are using these to lead generate for your business it is also important to be “on purpose” when you are using these sites. Here are some do’s and do not’s that I follow:

  • DO – Make sure to post links to your blog posts (see below)
  • DO – Update your status with new products and services that you are offering
  • DO – Make comments on your friends’ and business partners’ status
  • DON’T – Spam them with self-serving updates multiple times a day (putting links to great information is NOT spamming, posting every one of your products or listings over and over is)
  • DON’T – Put ANYTHING on there that you would not want your best customer to see – the internet never forgets!

BLOGGING
My goal is to blog on one of each of these everyday. I am not always successful BUT the goal is there and I generally get an email everyday that some kind of lead – either for a marketing consult, a referral to one of my business partners or just someone who wants more information about a service I offer. A lead a day is 365 over the course of the year and helps to feed my pipeline!

  • Marketing Artfully – My main site and the one that I spend the most time on. It has all my product offerings, my shopping cart and is where I send the most people. WHAT I DO: When I write a post here I then add it as a link on Facebook, I often write a mini-post over on Active Rain to drive people back here to read the full post, sometimes I digg it and it automatically goes to Twitter and from there to Plaxo.
  • Thrive Contact System – This is one of our products and I post info on Database Marketing, Systems and (surprisingly enough) client contacts. I am not as vigilant about this one as I should be BUT it still gets some good organic search traffic and is on the list. WHAT I DO: When I write a post there I then add it as a link on Facebook, sometimes I digg it and it automatically goes to Twitter and from there to Plaxo.
  • Taradactyl on Active Rain – This one sends LOTS of people my way. It is full of Realtors, Mortgage Pros and Title people (one of my target markets) and I should be WAY more aggressive about posting there! WHAT I DO: Because it is a feeder for my Marketing Artfully blog I don’t tend to do more than write a post BUT it does automatically feed to Twitter and from there to Plaxo.

Hopefully this will help you get your arms around all this work and you can see that it does not have to be overwhelming AND can help generate more business for your business!

Comments

  1. Hi Tara,

    Nice post with good guidelines – thanks. I note you have even more blogs running than me – and I run very short of time myself.

    One thing I’ve found to help out a little productivity wise is ping.fm

    You can quickly set it up to simultaneously post status updates to Linkedin, Plaxo, Facebook, etc. Saves me abou 15mins whenever I do a status update. Doesn;t sound like much but boy, it adds up.

    Ian

    Ian Brodie’s last blog post..Helping Professionals Sell Using Empathy Styles

  2. Tara Jacobsen says:

    YAY! I am doing some of this for the newsletter today and will definitely check out the site you mentioned! Right now I have my blogs going to tweets and then to Plaxo but could use a hand on getting the stuff onto facebook and linked in…:) Thanks for reading…T

  3. Hi Tara,

    Erik J Heels (who’s forgotten more about this than I’ll ever know) posted a really useful “guide on a napkin” (literally) of how to set up ping.fm and other stuff to simply your web of social networks. His setup is more complex than mine – it involves friendfeed and other site. But it’s a great guide and you can extract what you need from it.

    Erik J Heels on Social Network Automation

    Ian Brodie’s last blog post..Helping Professionals Sell Using Empathy Styles

  4. I think the guidelines you posted on social networking should be mandatory reading when joining Twitter. The fastest way to lose followers is to bombard them with affiliate links and no real content. Its all about connecting. Great post.

    Jason’s last blog post..Micro Niche Finder Tutorial – Part 4

  5. Tara Jacobsen says:

    Thanks Jason! I really appreciate getting comments…Tara

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