So I had a small business marketing seminar a couple of weeks ago with a focus on real estate professionals like Realtors, Mortgage Bankers, and marketing experts. One of the Realtors who attended (Cyndee Haydon – Clearwater Real Estate Specialist) has been tracking her numbers since the seminar and she is setting the world on fire! Her leads are qualified, consistent and…holy cow there are LOTS of them!!!
Now I cannot take any credit for the number of leads or the quality of them or even how she has developed the system to manage all these leads. What I can humbly attest to – Cyndee is now able to hyper-focus on dollar productive things that she needs to do and all the rest is just fluff. She is NOT answering stray and random buyer calls anymore. She is NOT spending tons of time with unqualified buyers. She IS focusing on her strengths which are generating leads, blogging, networking and all the other things that she is good at and likes!
My heart is SO happy! Not only has Cyndee focused her business, but she tracks her stats so she knows how far she has come! She knows how many leads, where they came from, where they went AND will be following them to see the conversion to clients. If you do not track these numbers you will never know if you are getting better!!!
Just hearing that today made me want to be a better person and track my leads more! I am currently blogging between 1-2 times per day, everyday for a month (which will get ME more leads…:) but the next thing I am doing is setting goals and tracking ALL my leads!! How about you?
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{ 3 comments… read them below or add one }
Tara – I owe you a big THANK YOU! You are really good at what you do and with your skills and expertise you helped me refine my real estate business by helping me see where I was and showed me how to get where I want to be by focusing on helping clients buy “Clearwater’s Bluest backyards”. It’s only been 2 weeks and we’re already seeing dramatic results and I can’t wait till we can look back over longer periods
and quantify them on a larger scale.
I’m always telling people be careful when you’re blogging because if you work hard and aim at the wrong target you’ll be disappointed with what you actually end up attracting. Then you pointed out that little by little that was exact what had happened to me. When you showed me that how I was spending my time was not congruent with what I wanted to be doing.
I LOVE measurable results so tracking, measuring and analyzing energize us through the change and help us realize small victories as well as dramatic changes. Google Analytics is one of my favorite tools.
P.S. I have to give a shameless plug for your webinar and the soon to be released video format – it was AWESOME and I highly recommend it to anyone wanting to take their business to the next level – especially in this shifting real estate marketplace.
Cyndee Haydon’s last blog post..How Clearwater Florida Home Buyers Benefit from the Stimulus Package
Holy cow! Thank you so much and I am just glad to have helped!!! I will let everyone know as soon as the video is available…:)
Hello. I just want to say that your website is awesome. Thank you. I myself have a website about weight loss.