Comments on: Small Business Marketing – Are You Selling The Steak Or The Sizzle? http://marketingartfully.com/2009/02/16/small-business-marketing-are-you-selling-the-steak-or-the-sizzle/ Tue, 07 Feb 2012 09:38:21 +0000 hourly 1 By: Isis http://marketingartfully.com/2009/02/16/small-business-marketing-are-you-selling-the-steak-or-the-sizzle/comment-page-1/#comment-705 Isis Fri, 10 Jul 2009 11:28:09 +0000 http://marketingartfully.com/?p=656#comment-705 A very sorround sound blog here... aaah what I meant there was you keep a good balance.. :).. I for one had a small dog.. Not of a particular breed just a street dog who I used to feed ocassionally...Turned out she would go nuts on anybody who tried to approach me.. Geesh! A very sorround sound blog here… aaah what I meant there was you keep a good balance.. :) .. I for one had a small dog.. Not of a particular breed just a street dog who I used to feed ocassionally…Turned out she would go nuts on anybody who tried to approach me.. Geesh!

]]> By: ankit http://marketingartfully.com/2009/02/16/small-business-marketing-are-you-selling-the-steak-or-the-sizzle/comment-page-1/#comment-147 ankit Mon, 09 Mar 2009 05:12:24 +0000 http://marketingartfully.com/?p=656#comment-147 You have given interesting perspective in this article. <em>ankit's last blog post..<a href='http://ankitnowblogs.blogspot.com/2009/03/india-doing-well-in-new-zealand.html' rel="nofollow">India doing well in New Zealand</a></em> You have given interesting perspective in this article.

ankit’s last blog post..India doing well in New Zealand

]]> By: Tara Jacobsen http://marketingartfully.com/2009/02/16/small-business-marketing-are-you-selling-the-steak-or-the-sizzle/comment-page-1/#comment-139 Tara Jacobsen Fri, 20 Feb 2009 00:46:34 +0000 http://marketingartfully.com/?p=656#comment-139 I think that you are doing everything right on your buyers (dogs) BUT buyers are looking for what you got - listings! And then they notice you and how cool you are. Sellers don't tend to go online to look for agents, they go to open houses and see how the agent there is doing (sellers beware - mostly there are buyer's agents at open houses - do your homework!) or they get postcards at their house or they need a CMA and then go find an agent. Keep being nice to the cats with everything you are doing and it will click!!! PS - they did not say cats would live longer BUT I WAS on the dog chow site!!!...:) I think that you are doing everything right on your buyers (dogs) BUT buyers are looking for what you got – listings! And then they notice you and how cool you are. Sellers don’t tend to go online to look for agents, they go to open houses and see how the agent there is doing (sellers beware – mostly there are buyer’s agents at open houses – do your homework!) or they get postcards at their house or they need a CMA and then go find an agent. Keep being nice to the cats with everything you are doing and it will click!!!

PS – they did not say cats would live longer BUT I WAS on the dog chow site!!!…:)

]]> By: Julia Fishel http://marketingartfully.com/2009/02/16/small-business-marketing-are-you-selling-the-steak-or-the-sizzle/comment-page-1/#comment-132 Julia Fishel Tue, 17 Feb 2009 11:06:35 +0000 http://marketingartfully.com/?p=656#comment-132 Thanks for breaking this product vs. benefits concept down in to a way that finally hit home. It's a newer concept for me and one I have to force myself to wrap my brain around (it feels unnatural) and still forget often enough. The dogs living 2 years longer concept is so simple that I'll have no problem 'registering' it and thus, hopefully will put it to good use on a consistent basis. By the way, I'd like to know if Purina will make cats live longer, too. Since I've never heard Purina address the issue of cats living longer does that suggest that their cat food isn't so hot? Why am I attracting 90% more buyers (dogs) to my blog than sellers (cats) when I assume I'm being fair and balanced? What does one do to address the lost cats? By the way, The Pinellas Peach is braced and ready to take on you and your readers' unfettered constructive and brutally honest criticism should you opt to bash us about a bit. We'd be scared, but honored more so! <em>Julia Fishel's last blog post..<a href='http://pinellaspeach.com/2009/02/09/dunedin-short-sales-and-stopping-dunedin-foreclosure/' rel="nofollow">Are You on the Edge of a Dunedin Short Sale?</a></em> Thanks for breaking this product vs. benefits concept down in to a way that finally hit home. It’s a newer concept for me and one I have to force myself to wrap my brain around (it feels unnatural) and still forget often enough. The dogs living 2 years longer concept is so simple that I’ll have no problem ‘registering’ it and thus, hopefully will put it to good use on a consistent basis.

By the way, I’d like to know if Purina will make cats live longer, too. Since I’ve never heard Purina address the issue of cats living longer does that suggest that their cat food isn’t so hot? Why am I attracting 90% more buyers (dogs) to my blog than sellers (cats) when I assume I’m being fair and balanced? What does one do to address the lost cats?

By the way, The Pinellas Peach is braced and ready to take on you and your readers’ unfettered constructive and brutally honest criticism should you opt to bash us about a bit. We’d be scared, but honored more so!

Julia Fishel’s last blog post..Are You on the Edge of a Dunedin Short Sale?

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