NAR 2008 – A Marketing Perspective

by Tara Jacobsen on

The Swag Winner Is……………..

Swag is the “stuff” that companies give away at their trade show booths. It can be as bland as a pen or as exciting as a brand new car, but in general is something that will help draw people to your tradeshow booth or help them remember your company after the show.

At the NAR (National Association of Realtors) 2008 show held in Orlando, Florida I picked up some great swag! Using a totally non-scientific method I have declared Chelsea Title Company the 2008 Best Swag Winner! They had MULTIPLE great items at their booth – a truly amazing selection!

Best of Show – My favorite item was a glasses cleaner stuck into an itty bitty holder that I can hook on my keyring or anywhere else handy. Ticor Title Company had a similar item at the show.

Chelsea Title Company

First Runner Up – A tire gauge! In this time of soaring gas prices, having your tires inflated the proper amount can save you big bucks!

Second Runner Up – A carabiner with a compass attached. Great for a keyring and not getting lost – my husband was super excited about it!

Totally Fun And Useless – These pens from Pitney Bowes are super fun! They are cute and have little bobbly heads!

Most Useful Tool – Realtors are predominantly women or they are men with wives. A great giveaway that everyone likes! American Home Warranty had the prettiest ones at the show!

Listingbook - (who I contract to teach for) had dashboard sticky holders.  Listingbook website link

Wise Agent – Our new database company Wise Agent was there! They have a super great product and offer affordable prices!! If you use them make sure to tell them that Mudly68 sent you!!! A Wise Agent website link

First Home Tour – I have used First Home Tour for years. They offer unlimited tours for $29/month and have GREAT customer service!!! I got to meet Kate who I have talked to a couple of times, these things are great for putting names to faces! First Home Tour website link

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