Small Business Marketing Case Study – Body and Mind Enrichment

So I met with a GREAT gal this week – Emily with Body and Mind Enrichment. She won our drawing at the WIN (Women in Networking) Symposium for a free Marketing Plan! 

Mary Dado of Business Writing, Ink and I started out by taking a tour of all the plants Emily has around her house that she uses in organic natural products that she makes like bug spray, itchy creams, ointments, oils, scrubs and LOTS more. I used her bug spray and itch cream – it is all natural (very nice!) and has a fresh, woodsy smell because it is made of herbs!! Emily also composts and makes things like tea from lemongrass.

Emily’s life is dedicated to healthy living through eating, exercising and working WITH nature!

We talked with her for a while and worked on her mission statement (still in progress) and discovered that she has been keeping the different parts of her business separate (pilates instruction, natural products and overall health instruction). Through analyzing her favorite clients we found that it was people she helped with their WHOLE lives that she most enjoys working with. We also discovered that she does her best lead generating by attending networking events and having a table. She needed to have some materials that she can put on the table that show her products, her services and that tell people what she likes to do. It is VERY hard to sell concepts like healthy living without showing pictures of how that looks. We decided that she would use a collage format for her materials and I heard from Emily just today that she got a tri-fold flyer together for her first show today (I will keep you updated on how that went!)

We also talked about her website ( which is not something that Emily is married to keeping in it’s current format. We will probably convert this to a blog where Emily can talk about her healthy living philosophy, her products and her services. 

Some neat things that Emily does or can do that could help differentiate her –

  • She does a group meeting that features vodka infused with herbs (this one I can get on board with…:)
  • I just saw today on Best Friends (Dog Town) that there is such a thing as catnip bubbles to play with Kittys – I think this would be a GREAT way to reach people who are dog and cat lovers without their having to be health oriented! 
  • With a blog Emily could reach MANY more people with her ideas and also grow a following, making her an expert in healthy living
I will let you guys know how everything works out for Emily! Mary and I have agreed to help her since she is SUCH a wonderful soul and has such great enthusiasm for her business!!!

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