So I am out of town this week in Jacksonville training a million (okay probably about 500) agents how to use Listingbook. We have a great team that all loves the product and I get to meet A LOT of people and talk to them. What a nice week!
Anyways, I was reminded yesterday of how much it takes to make a successful presentation. A great speaker, good subject matter and an audience that is willing to listen. I have to say that I do a LOT of speaking and I can tell you in all sincerity that people want to know how what you are talking about benefits them. How will it change their life? That applies to your online presence and marketing too!
I met a great agent in JAX, Mandy Morrow, a Keller Williams gal who said she will be adding a link to her Listingbook on her website! I will be keeping my eye on her to make sure she does…:)
I also “met” a great new client virtually when she called in to get some branding. This always amazes me about the internet. She did a search, found my site, checked out the pages, saw one of my associate’s Business Writing, Ink. stuff, picked up the phone and called. I will keep you up with how Denise’s branding goes but in the meantime, WHAT CAN PEOPLE LOOK AT ON YOUR SITE? Is there neat stuff to tell them about your business? Do you tell them the benifits of working with you or are you just listing features? Don’t forget to make it all about them – they don’t HAVE to visit your site, make them want to!!!!
Stay tuned for tomorrow’s blog post – the sizzle versus the steak!
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The next time you’re in North Pinellas speaking to 500 people about Listingbook, please let us know well in advance so Matt and I can book our front-row seats!
While many agents poo-poo Listingbook because it supposedly gives away the farm, I’ve found that in the last month or two using it that it has totally transformed the way we do business. We’re capturing real buyers more than ever. I think, like most anything, it’s all in HOW you use it.
I want a pod-cast of JAX!
Julia Fishel @ The Pinellas Peach’s last blog post..Amazing Days in Palm Harbor Real Estate … and Beijing, too
Julia – I will DEFINITELY let you know when I am teaching Listingbook around the town…:) Glad to hear it is working and that you are rocking the buyers!!!!