Mindset – The Company You Keep

by Tara Jacobsen on

So I was hanging out in the hall the other day and I came upon a Realtor from another company. In the course of about 1 minute he told me the market was terrible, that my business would tank and that no one was spending any money or wanted any help. He told me my brokerage of choice was a rip-off and that he was glad that he got to keep more of his commission. He said that he was happy now – WOW I would hate to see if he was UNHAPPY!

Our office is weird, we are generally a happy (competitive) bunch. We run hard and play hard. We don’t fight with each other and try to be polite to everyone. When I went on tour to South Florida I got to meet a bunch of agents who were all looking for some great ideas on what to do in a hard market.

It is REALLY easy to get down with the gas prices, the economy, the slow housing market (I am sure I am missing a few). It is really easy to spend your time worrying about what is wrong. It is easy to let someone “throw up” negative garbage all over you and lose half a day to being depressed.

Buck up little campers – everything is not all doom and gloom! This is the time to scoop up market share! The segment of the market you get now you will NEVER have to give back! Your competitors have stopped trying and are waiting for things to get better before they make any moves – take their customers!

If you start a marketing campaign now you WILL see results. If you get systems in place to increase your lead generation and do your follow-ups you WILL see results.

I have heard from 3 agents this week that they sent out an email to their database and got leads! Not sales but LEADS. The more leads you get, the more opportunities you havve to work with clients, the more opportunities you have the more sales you will make! You can also be more choosy when you have lots of leads! Cherry – pick the clients you like to work with and refer the other ones out!

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{ 2 comments… read them below or add one }

Cyndee Haydon June 10, 2008 at 6:57 pm

Amen Sister!!! Life is great and I need more hours in my days – might be from hanging around YOU!

By the way – I loved your last post and was inspired to re-embrace Listingbook – put in 5 buyers and in less than 2 days have 65 messages and am showing a home tomorrow night, beach condos on Thursday to others coming to town, working on an offer with another in Canada and the 4th will be here to see properties on the 26th – the 5th was brand new today and already faved 8 – $800K homes – I LOVE my life and works fun too!!! :) We must all keep learning, improving and embracing – keep these great posts coming!!

Cyndee Haydon’s last blog post..Dunedin Real Estate – Dunedin Duplex Home for Sale under $200,000

Tara Jacobsen June 10, 2008 at 7:05 pm

Cyndee is one of my Internet pals! Don’t forget we are at Lenny’s this Thursday at 8!

WOW – I will make sure Lisa Feld from Listingbook sees your comment. I KNEW you could do miracles with their great service!!!

I am proud to call you part of the company that I keep!!!

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