I have never understood business owners who don’t want more business. Now I am not talking about doubling their staff or making them increase their inventories by 50% – just easy tips for more business!!!
I had pizza on Thursday at my friend John’s pizza parlor (Nick’s Pizza on 19 in Palm Harbor) and I suggested he put up a sign saying add garlic knots for $3.00. Everybody likes garlic knots, right? Well come to find out John doesn’t like garlic knots. You have to cut the dough, twist it up, add the parmesan and herbs and then not forget to take them out of the oven.
The royal pain of garlic knots not withstanding, he didn’t want to add salads or garlic bread or anything else to your order for a couple of bucks more profit. He likes to sell just pizza. Not fancy California pizza, just cheese or pepperoni. (I am a fan favorite because I get two PLAIN slices with a soda!)
This amazes me. He has done all the work to get customers in the door which is the hard part and doesn’t want to make a couple of extra bucks on each person. Weird!
What do you have in your business that you can throw in to get more money from people who are already doing business with you? If you are selling products, figure out something to value add and then suggest that to each customer. If you are a service provider, provide extra services. If you are a realtor, take a page out of Brian Buffini’s book and ask EVERYONE you talk to if they know anyone else who is looking to buy or sell a home right now.
Keep your eyes open for opportunities to help your customers more with something that will add to their experience of working with you and everyone wins!!!!
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