I have found out lately that not having goals means you never get to win! Imagine if 100 people started a foot race and there was no finish line. Somewhere along the way the people who were not dedicated or who hadn’t trained well would stop. Then the people without the right equipment would start to fall apart. Finally you would have the two people who were willing to sacrifice almost everything to win and one of those would eventually take one more step than the other and “win”. No crowds cheering (no one knew where the end would come)Â , maybe a feeling of beating that one other runner, but no true victory. Someone else collapsed before you did – not a glorious testament to your capabilities.
Now imagine that same race, 26 miles long, thousands of trained runners competing to see who is the best. Same start…Somewhere along the way the people who were not dedicated or who hadn’t trained well would stop. Then the people without the right equipment would start to fall apart. Then there would be FANTASTIC finish where the people who had trained the best and set the goal of winning would all compete for the coveted prize of “winner of the nyc marathon”.
Be one of those winners! Set some goals. If you need to work up to it, set little goals for just this week. Get your sales presentation memorized. Make a fantastic postcard you can use on your toughest customers. Figure out what your niche should be. Finish reading the E Myth Revisited. THEN set a longer goal for the month. Develop your marketing plan. Get two new customers. Send your postcards out or take them door to door. Here it comes…THEN set a goal for the year! Break it down into 12 parts so that you can manage each piece. Review it monthly to make sure you are on track and don’t need to tweak it a bit.Â
This weekÂ I am going to……..still thinking…….write down my lifetime goals, work with clients and revise my sales presentation. Baby steps!
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